How to Gather Valuable Information about Your Customers to Increase eCommerce sales

The only way you could achieve the desired success in eCommerce is by working not hard but smart way. Some of the aspects of your business require you to do hard work and some need a smart way of working. Strategizing the effective marketing plans requires smart work and efficient customer data so that all that effort and time does not go into vain.

The collection and use of customer data are necessary for the effective implementation of marketing strategies. Customer information like age, gender, geolocation, job designation, wants and needs, login devices, social channels, purchase history and habits, and much more are way helpful for you to work and improve most engaging and not-engaging areas as well.

There are many ways through which you can collect important customer data. Web analytics tools, cookies, traffic analytic tools, social media, user engagement tools, referral sources, surveys, and feedback, loyalty programs are great ways to collect data. Data collected from these sources will help you to better understand the needs, wants, and interests of the customers for the benefit of your store. Read this article to know about the clever ways to collect customers’ data.

How to Survive your eCommerce business in the time of Corona Outbreak

An unprecedented event like the corona pandemic has put the lives of many people and businesses at risk. The uncertainty of the event has terrified many fear-stricken people. Businesses are waking up in a world where the COVID-19 has been able to overtake the economy. Many businesses have lost their balance for operating at a rate they would in normal conditions. That’s when the emergency plan comes into the picture. Big corporates have a specialized team for analyzing risk and how to manage the business during emergencies like COVID-19. But small business does not have such teams or an emergency plan either. So, what they can do is to prepare a business for the worst case scenario, explore insurance options, spread ways to minimize the effects of the pandemic, take care of your worried customers and employees as well. There are strategies aggressive actions that you can implement right away. Also, be transparent and optimistic in your communication over the different channels. B

Top 10 Best Payment Gateways in India [Updated]

Due to the increase in the internet user base, the digital economy of India is growing. As per Statista, the eCommerce market share in India will cross the $64 billion mark for the year 2020. And by the year 2027, ‘tis expected to grow beyond $200 billion. From these statistics, we can say that the digital economy of India is growing day by day. Also, one report estimates that India will have 2.2% of the global digital payment market share by the year 2023. Thus, to conduct such kinds of huge digital payments, Indian service providers and eCommerce owners need strong, secure, fast, and user-friendly payment gateways in India. And due to the digitization move getting stronger day by day, people have started to use credit/debit cards, digital wallets, and other methods for doing payments on online platforms. As a new age entrepreneur and startup, you should look for transaction charges, time for setup, user interfaces, payment options, after-sale support, etc before selecting a pay

‘Figure Out’ 16 Reasons to Migrate to Magento 2 from your old Magento 1 Store

As we all know that Magento is shutting off Magento 1 from its list and are only going to focus on the development of Magento 2. So, the only option Magento 1 users have is to migrate to Magento 2. And June 2020 is the deadline for Magento 1. After that no technical support from the Magento team will be provided. Most of the users, foreseeing the future of Magento 2, have already transitioned to Magento 2. But there are still Magento 1 merchants who are confused and don’t know why they should rush into migrating to Magento 2. First, let’s talk about what happens if you do not migrate to Magento 2, Magento is ending support for all Magento 1.X editions. It means that no quality or security patches after June 2020. Magento 1 will become an outdated platform. It will have bugs and critical issues without any reliable solutions. With an outdated platform and critical bugs, you could lose PCI compliance. No PCI compliance means that you cannot accept payment via credit cards. Th

Dennis Walters

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