The world around us is evolving and in this digital age, the
online shopping has also evolved. Any person on the internet can shop any
product in just a few clicks. And the search engines like Google provide an
efficient way for customers to find and shop online. There is no better search
engine than Google because it alone performs 5.5 billion search queries in a
day. But you must be on the top of the SERPs of Google in your niche for taking
full benefit. Google search engine crawlers or bots indexes your site and fetches
information to show on SERPs. And there are rich snippets that will display
meaningful information in the most structured way. Rich snippets like price,
rating, availability, and others encourage customers to visit your site. So, it
is essential that you add such rich snippet/structured data on your store’s
most product pages.
Mconnect
Google Rich Snippet Extension for Magento 2 allows store owners to add
Google rich snippets, which are compliant to schema.org guidelines and
standards. These rich snippets display all the necessary information about
products such as reviews, ratings, price, availability, etc. in Google SERPs. Following
are the rich snippets, a store owner can implement in their Magento 2 store.
·
Breadcrumbs
·
Site Name
·
Product Availability
·
Search Box
·
Local Business
·
Pinterest Rich Pins
·
Organizational Schema
·
Open Graph for Facebook Sharing
·
Twitter Card for Sharing
The extension will dynamically generate information without
any need for coding. You just have to enter the necessary business details from
the backend for the product/page of your store. This will not only help the
Google search engine bots but also help customers to get extra information
while still being on the search result pages. Also, the breadcrumbs provide
clarity and hierarchical navigation for the store to be more user-friendly.
Features of Mconnect Google Rich Snippet Extension for
Magento 2:
·
The extension will display the necessary
structured data/rich snippet on SERPs.
·
It will help drive customers to your store from
search engines uplift the conversion.
·
The extension will highlight your product pages
on the search results.
·
The extension allows you to set up 9 different
rich snippets into your Magento 2 store.
·
Using the extension, you can boost your
website’s credibility and CTR by 30%.
·
The extension helps you to get more exposure for
your business with organizational snippets.
·
It has social media snippets for Twitter,
Pinterest, and Facebook.
·
The rich snippets and structured data affect
your ranking on search engines and enhance SEO.
·
The breadcrumbs help you improve
user-friendliness and store navigation.
·
The admin has to fill in necessary detail in the
backend and does not need to do any coding.